Glaize × Aston Martin
Crossing the finish line with a limited-edition collaboration - delivered in just 3.5 weeks.
A last-minute collaboration. An immovable deadline.
When Glaize secured a last-minute collaboration opportunity with Aston Martin ahead of the British Grand Prix, the clock started immediately.
This wasn't a routine packaging project. It was a limited-edition mailer box tied to one of the most high-profile weekends in the racing calendar. The timeline was immovable. The brand expectations were exacting. The margin for error was zero.
Aston Martin Green isn't just a colour, it's heritage. It required precise physical colour matching, not a simple Pantone reference.
Multiple pressures. No margin for error.
Under normal conditions, artwork and colour approvals alone can take 1–2 weeks. Here, the entire project had to move from brief to delivery in 3.5 weeks.
Engineered as a controlled sprint from day one.
Immediate Brief Alignment
Scope, constraints and budget locked within 24 hours to avoid drift.
Structural Spec Transfer
Replicated the profile of Glaize's existing D2C mailer, ensuring consistency despite switching production geography.
Accelerated Colour Matching
Aston Martin Green was physically colour matched and approved through an expedited loop - precision without compromise.
Parallel Workflow
Artwork refinement, print preparation and production scheduling ran simultaneously rather than sequentially to protect time.
Secured Production Slot
EU litho production capacity was secured early, keeping the timeline protected all the way to the line.
This wasn't about rushing. It was about controlled pace and precision handling.
It crossed the finish line exactly on schedule.
We work with many suppliers, but very few are as helpful, supportive and flexible as Supplied. They always find a solution for anything you throw at them and the communication is always 10/10. Marcos, Alex and the team are amazing to work with and I highly recommend their services.
Glaize TeamWhen timelines are fixed and expectations are exacting, transactional suppliers struggle to keep pace. This project wasn't just about speed. It was about disciplined execution under pressure - aligning structure, colour and cost while protecting a non-negotiable deadline.
Exceptional packaging performance isn't accidental. It's engineered.