Client Story
Spacegoods

Come for the project. Stay for the partnership.

D2C & RetailMonthly Supply CadenceCrash-Lock EngineeringTesco LaunchBrand-Led Packaging
+122%
Search Growth
+122%
Search Growth
~30%
Cost Optimisation
Tesco
Retail Launch
The Context

It started with a better mailer box.

When we first began working with Spacegoods, the brand was entering a new phase. Seed investment secured. Team expanding. Momentum building.

The first conversation wasn't about becoming a long-term packaging partner. It was about upgrading their mailer boxes. Functional, but inefficient. The brand was bold and visually distinctive — the packaging didn't yet reflect that.

The first project was simple: introduce branded mailer boxes. What followed was something bigger.

The Journey
Phase 01

Elevating the Mailer

We developed Spacegoods' first branded mailer boxes — upgrading the unboxing experience while maintaining cost discipline. We optimised down to three core formats and introduced a crash-lock structure for the larger format, significantly improving packing speed at the 3PL.

The box became part of the brand experience — not just the packaging around it.

Phase 02

Growth Accelerates

During active supply, Spacegoods experienced +122% increase in search interest, +75.7% organic session growth, and +45% share of voice. We established a consistent monthly delivery rhythm — flexing when needed as volume swelled.

Packaging didn't slow growth. It supported it.

Phase 03

From Project to Partnership

The relationship naturally evolved. We began managing D2C mailers, starter kit packaging, retail product cartons, and auxiliary projects. Today we manage 10+ SKUs for Spacegoods.

Not because we pitched a partnership. But because value was proven early.

Phase 04

Structuring for Retail

When Spacegoods secured Tesco distribution, we engineered retail-ready cartons retaining their signature semi-opaque, pearlescent finish through specialist laminates and layered print techniques. Visually striking. Retail compliant. Cost controlled.

And critically — ready in time for launch.

Market Impact During Supply
+122%
Search interest growth
+75.7%
Organic session growth
+45%
Share of voice increase
+450%
Rainbow Dust review breakout
Operational Impact
Reduction in unnecessary box variation
Structured monthly delivery cadence
Improved 3PL packing efficiency via crash-lock formats
Cost optimisation across retail cartons (est. up to 30%)
Strategic supply chain monitoring as volume scales
Packaging evolves with the business — never static
Brand Impact

The packaging became part of the conversation. Not just a container. But an extension of the brand.

Increased UGC featuring packagingPositive customer inboundDaily DMs from other brands
The Takeaway

This wasn't about a single box redesign. It was about building the foundations of a structured packaging system — one capable of supporting D2C scale and retail expansion simultaneously.

When given time and trust, we don't just deliver packaging. We build infrastructure. And when growth accelerates, that infrastructure becomes invaluable.

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