Accelerating Supply Chains for a Fast-Growing Brand.
Reducing lead times, improving flexibility, and maintaining brand integrity — all while keeping costs competitive.
A supply chain built for yesterday's demand.
TRIP, one of the UK's fastest-growing CBD brands, had built significant retail and D2C momentum. But their tube packaging supply chain, sourced from China, was creating friction at the rate they were scaling.
Lead times of 12+ weeks were creating bottlenecks, making it difficult to respond quickly to market demand and inventory fluctuations.
Three interconnected pressures holding growth back.
Long Lead Times
Sourcing from China took over 12 weeks, creating bottlenecks that made it difficult to respond quickly to market demand and inventory fluctuations.
Cost vs. Flexibility
TRIP needed a more agile supply chain that would allow them to scale production based on fluctuating demand while maintaining competitive pricing.
Brand Integrity
As a brand with a strong identity, TRIP required precise colour matching to ensure product consistency, making any supplier transition more complex.
A structured transition to European production.
Faster Sourcing & Production
We sourced the product from Europe, successfully cutting the total lead time from 12+ weeks to just 5–6 weeks.
Competitive Pricing with Scalability
We structured a cost-effective solution that matched, and in many cases outperformed the CN supplier's pricing, with a scalable model that improves with volume.
Two-Stage Sampling for Accuracy
Blank samples confirmed size, material quality and structural integrity. Printed samples delivered within 3 weeks allowed TRIP to assess colour accuracy before full production.
Streamlined Order Process
With the new supply chain in place, TRIP can now place orders with confidence, securing deliveries in under 6 weeks with full visibility.
Supplied made everything super easy by quickly finding more cost effective packaging options with faster lead times, handling all the details, and getting the samples perfect on the first try. Our Supply team seamlessly switched from old to new supply without impacting customer orders.
Emily GaultInnovation & Implementation Manager, TRIPFast-growing brands can't afford supply chains that hold them back. By transitioning TRIP's tube production from China to Europe, we halved their lead times, improved cost efficiency, and gave them the agility to scale on their terms.
Better supply chains aren't just about speed. They're about control, confidence, and growth without friction.