More Than Just a Hat. More Than Just Packaging.
How we helped turn a heartfelt mission into the most iconic hat packaging on earth.
A tribute to Matt. A mission that matters.
Uncle Matt's Hats isn't just a cap brand. It's a tribute to Matt - a brother, an uncle, and someone who, like so many, faced silent struggles with mental health. Every hat sold helps spark much-needed conversations and reminds people that it's okay to speak up, and okay not to have it all figured out.
The brand's heart and honesty hit us straight away, so we made it our mission to deliver packaging that matched that same authenticity.
They wanted their hats to ship in ice cream tubs. Because just like a brain freeze, life can hit you with those unexpected moments where everything feels overwhelming. The packaging had to tell that story.
A concept that didn't exist. Until we built it.
Hard to Find the Right Fit
Boxes? Easy. Ice cream tubs? No problem. But nothing existed that actually fit a hat and felt on-brand.
Close, But No Cigar
Off-the-shelf options got close but never quite aligned with the premium branding or component requirements.
Then Uncle Matt's Found Us
From day one, we knew this wasn't a quick job. But the mission mattered, so we committed. No compromises, no shortcuts.
Iterated until it was perfect.
Nailed the Tricky Tub Design
Ice cream tubs aren't made for hats, especially when it comes to printing. We worked through multiple iterations to get the structure and artwork right, giving it that authentic, premium feel.
Iterated Until Perfect
We didn't stop at "good enough". It took 3–4 rounds of samples, tweaks, and fine-tuning to lock in the fit, finish, and brand presence — and we were with Steve every step of the way.
Built to Last (and Be Loved)
This wasn't throwaway packaging. It had to be something people wanted to keep. We chose materials and finishes that made the tub feel as meaningful as what's inside.
From the very first conversation, we knew this was something special. Uncle Matt's Hats stands for openness, empathy, and connection. We're proud to be a small part of that bigger message.
This wasn't just about delivering packaging. It was about backing a movement we deeply believe in. We encourage everyone to go get a hat and give Steve support for an amazing cause.
Visit Uncle Matt's Hats →The packaging was so fundamental to our product proposition and before we started talking to other suppliers, I really thought it may not be able to be done! The whole process became instantly easier once we started working with the Supplied team!
Steve WillicottFounder, Uncle Matt's HatsSome packaging projects are about efficiency, cost, and lead times. This one was about doing justice to a cause that genuinely matters. The brief was unconventional, the solution didn't exist, but the mission was worth every iteration.
Great packaging doesn't just protect what's inside. It amplifies what it stands for.
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